Thursday, November 29, 2007

Peek'n Peak Chautauqua County

Article published Nov 29, 2007

Peek'n Peak prepares for new season

By Jim Martin
jim.martin@timesnews.com


FINDLEY Lake, N.Y. -- From golf and fine dining to a spa and this year's new Trail of Lights, the offerings at Peek'n Peak Resort and Spa have never been more varied.

But it still comes down to the snow.

It's been flying there since Thanksgiving, thanks to a $2 million snowmaking system. And on Saturday, when Peek'n Peak opens for its 44th season, skiers will take to the slopes, kicking off the ski season a week earlier than usual. For now, they'll have access to two lifts and eight slopes.

After one of the worst ski seasons in memory, Chip Day, vice president of brand management for the resort, is hoping for the best.

"Winter is key," he said. "Winter is still it. Skiing will always be way high up on our repertoire of things to do."
Even so, the resort's owners were grateful for a busy summer of golf after a warm winter that kept many skiers off the slopes.

"Last winter was probably one of the worst for anyone that was in the snow business -- a ski resort, a snowmobiler, a person out plowing -- you felt the effect of it," Day said. "It was very hard on us, but we were able to come through it."

Prospects for the ski season seem promising.

"We are a week ahead of last year," Day said, explaining that skiers who hit the slopes this weekend should find between two and 12 inches of snow on the ground. "We have had a good stretch with some cool nights and no rain."

Day said the resort is also hoping some nonskiers will be riding the lifts, taking in the sights of the Peek's new Trail of Lights, billed as a first for a North American ski slope.
Day is hopeful that the weather and some expensive snow equipment will work together to make this winter a successful one. But he also sees the value of offering lots of things for lots of different people.

"The more you can mix it up, the better off we are going to be in the long run," he said.

JIM MARTIN can be reached at (814) 724-6397, 870-1668 or by e-mail.
 
For more information on Chautauqua Lake Real Estate & Living visit: www.chautauqualakehomes.com
 


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