A New Taste
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Southern Tier Brewing Co. Introduces New Product
By MANLEY J. ANDERSON
Southern Tier Brewing Co. at 2051 Stoneman Industrial Park, Lakewood, has introduced a new product designed to be made, distributed and used only in Chautauqua County.
‘‘It started with the mild ale, seen as everybody’s beer and easily palatable for the average beer drinker,’’said brewing company owner Phin Demink.
He went on to explain, ‘‘We came out with a mild ale — it was never a success except down here in Chautauqua County.’’
Demink continued with ‘‘We felt the name was not right.We felt Chautauqua County residents were looking for a cool, crisp, easily drinkable beer — a new one with about 41/2 percent alcohol.’’
To elaborate, he said, ‘‘The mild ale at the time helped us realize what the people of Chautauqua County liked. Many preferred about 41/2 percent alcohol and that’s what our mild ale was, but it was priced up there with our other brews.’’
The brewery owner said it was felt Southern Tier could create a beer with the desirable qualities but at a lower cost to the consumer.
Demink said, ‘‘We used to have Iroquois, Kochs etc. in Chautauqua County. Having three nice sized breweries in the county was pretty good. We knew through light ale sales in Chautauqua County we had come up with the right concept.’’
He went on to relate, ‘‘A friend brought in a bottle from the old Jamestown Brewing Company. We loved the label and the whole idea behind Jamestown Brewing Company. We sought a full bottle but none was available. We saw it as a great heritage and came up with Chautauqua beer –initially as draft only.’’
The brewery owner continued, ‘‘The reaction turned out pretty good, but we thought long and hard to think what the original Chautauqua beer tasted like. We concluded it was most likely an ale but not quite as hoppy.’’
Demink explained, ‘‘We came up with a 22-ounce bottle, with the new design pushing heritage, pride and tradition.
The new label was designed by Nathan Arnone, recipient of an art degree at Rochester Institute of Technology and an adjunct art professor art at Jamestown Community College.
Demink said the new label largely incorporated the old bottle band to tie in heritage and tradition.
He said Arthur R. Gren will be the only distributor in the United States for Chautauqua Brew which can only be sold within Chautauqua County.
‘‘November first we’re going to release the products,’’ Demink said. The nice golden ale is very crisp, very refreshing. This is the first batch so we want to see how it goes. It will be sold at the same price as our premium beers and will be sold only in cases.
The brewery owner said the new beer will be available in 22-ounce bottles and on draft November 1, with 12 ounce bottles to be available only at bars and restaurants beginning December 1.
Demink said Southern Tier Brewing Co. began this year with six employees and now has 13, with the potential for more jobs.
He said, in 2005, small breweries grew by 17 percent while large breweries decreased by 3 percent.
The Southern Tier brewery owner said, ‘‘We want to be the brewery that offers something for everybody.’’
He said the local brewery’s products contain 100 percent barley, with no rice and no corn as used in the big breweries.
Demink related, ‘‘All ingredients in this beer have been grown in North America and the bottles are made in Elmira. The labels on the small bottles are made in Wisconsin, the large labels in Rochester and the boxes are made by Jamestown Container.’’
The brewery owner said beer does not age or travel well, so it is always a fresh product, with his new product brewed in Chautauqua County, sold in Chautauqua County and drank in Chautauqua County.
He went on to explain, ‘‘One of the big brands we’re trying to compete with is Labatts. It can be brewed in Canada and sold in the U.S. but the reverse is not possible.’’
Demink said his objective is to produce a fresher, higher quality beverage — brewed, bottled, sold and consumed in Chautauqua County, noting he feels it is important to make things locally.
‘‘We’ve actually been here for four years,’’ he said, and we’re very excited by it as unique to the area. We’re up 47 percent in sales over 2005.
All indications point to Southern Tier Brewing Co. as doing things right.
By MANLEY J. ANDERSON
Southern Tier Brewing Co. at 2051 Stoneman Industrial Park, Lakewood, has introduced a new product designed to be made, distributed and used only in Chautauqua County.
‘‘It started with the mild ale, seen as everybody’s beer and easily palatable for the average beer drinker,’’said brewing company owner Phin Demink.
He went on to explain, ‘‘We came out with a mild ale — it was never a success except down here in Chautauqua County.’’
Demink continued with ‘‘We felt the name was not right.We felt Chautauqua County residents were looking for a cool, crisp, easily drinkable beer — a new one with about 41/2 percent alcohol.’’
To elaborate, he said, ‘‘The mild ale at the time helped us realize what the people of Chautauqua County liked. Many preferred about 41/2 percent alcohol and that’s what our mild ale was, but it was priced up there with our other brews.’’
The brewery owner said it was felt Southern Tier could create a beer with the desirable qualities but at a lower cost to the consumer.
Demink said, ‘‘We used to have Iroquois, Kochs etc. in Chautauqua County. Having three nice sized breweries in the county was pretty good. We knew through light ale sales in Chautauqua County we had come up with the right concept.’’
He went on to relate, ‘‘A friend brought in a bottle from the old Jamestown Brewing Company. We loved the label and the whole idea behind Jamestown Brewing Company. We sought a full bottle but none was available. We saw it as a great heritage and came up with Chautauqua beer –initially as draft only.’’
The brewery owner continued, ‘‘The reaction turned out pretty good, but we thought long and hard to think what the original Chautauqua beer tasted like. We concluded it was most likely an ale but not quite as hoppy.’’
Demink explained, ‘‘We came up with a 22-ounce bottle, with the new design pushing heritage, pride and tradition.
The new label was designed by Nathan Arnone, recipient of an art degree at Rochester Institute of Technology and an adjunct art professor art at Jamestown Community College.
Demink said the new label largely incorporated the old bottle band to tie in heritage and tradition.
He said Arthur R. Gren will be the only distributor in the United States for Chautauqua Brew which can only be sold within Chautauqua County.
‘‘November first we’re going to release the products,’’ Demink said. The nice golden ale is very crisp, very refreshing. This is the first batch so we want to see how it goes. It will be sold at the same price as our premium beers and will be sold only in cases.
The brewery owner said the new beer will be available in 22-ounce bottles and on draft November 1, with 12 ounce bottles to be available only at bars and restaurants beginning December 1.
Demink said Southern Tier Brewing Co. began this year with six employees and now has 13, with the potential for more jobs.
He said, in 2005, small breweries grew by 17 percent while large breweries decreased by 3 percent.
The Southern Tier brewery owner said, ‘‘We want to be the brewery that offers something for everybody.’’
He said the local brewery’s products contain 100 percent barley, with no rice and no corn as used in the big breweries.
Demink related, ‘‘All ingredients in this beer have been grown in North America and the bottles are made in Elmira. The labels on the small bottles are made in Wisconsin, the large labels in Rochester and the boxes are made by Jamestown Container.’’
The brewery owner said beer does not age or travel well, so it is always a fresh product, with his new product brewed in Chautauqua County, sold in Chautauqua County and drank in Chautauqua County.
He went on to explain, ‘‘One of the big brands we’re trying to compete with is Labatts. It can be brewed in Canada and sold in the U.S. but the reverse is not possible.’’
Demink said his objective is to produce a fresher, higher quality beverage — brewed, bottled, sold and consumed in Chautauqua County, noting he feels it is important to make things locally.
‘‘We’ve actually been here for four years,’’ he said, and we’re very excited by it as unique to the area. We’re up 47 percent in sales over 2005.
All indications point to Southern Tier Brewing Co. as doing things right.
For more information on Chautauqua Lake Real Estate & Living visit: www.chautauqualakehomes.com
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