"It's a great idea, yeah, yeah. It was really something," said Nathan Arnone, Southern Tier Brewing Company brand manager.
Company leaders said once Southern Tier started advancing in the bracket, they took to social media to help keep the momentum brewing.
"We were keeping track. It became quite a focus around here," said Arnone.
The brewery was the No. 5 seed in the East region and made its way to the Final Four, where more than 40,000 votes were cast. It then advanced to the championship, where it took more than half of the vote and upset the No. 2 seeded Founders brewery from Michigan.
"There was a lot of attention paid to it and it just is a testament to the fandom of this product. People are really behind it," said Arnone.
"Great recognition for our local area to have a local business to be recognized nationally," said Todd Remick, Mayville resident.
Southern Tier crafts about 30 varieties of beer each year, which are distributed around the country.
Fans say they not only like how it tastes, but appreciate what the brewery means to the community.
"It's a wonderful place to kind of get away for a little while and meet different people. Enjoyable atmosphere here at the brewery," said Remick.
Southern Tier is already looking forward to possibly getting a higher seed next year as it goes on to defend its national title.
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